Change the engine of your website or ecommerce store, without taking risks
Replatforming
means peace of mind
Improve performance, increase accessibility, cut the time to market of pages and products, raise your conversion rate
You spent months building your website: designing it, mapping the flows, arguing with countless people across the company. You launched it, and it doesn’t work. It’s slow, full of errors, and it doesn’t make you money.
We don’t reopen the whole project: we only change your engine. In the trade, this is called replatforming. Same content, different platform.
WHEN YOU NEED A REPLATFORMING
SPEED
Publishing a page takes two weeks and a quote. The bottleneck isn’t your team: it’s the platform underneath it.
PERFORMANCE
The site is slow, Core Web Vitals are red and every optimisation holds until the next update. At some point it stops being a caching problem.
D2C
You want to sell direct, but the platform you have was built to display a catalogue, not to hold a relationship with the end customer.
ENTERPRISE
ERP, CRM, PIM and logistics talk to each other by hand, or not at all. Every new integration becomes a project of its own and one more risk.
CORPORATE REPLATFORMING
Corporate and editorial sites rebuilt on a content architecture your team can actually use, without calling us for every paragraph.
The problem with most corporate websites isn’t the design: it’s that publishing anything has become a negotiation. A new page needs a developer, a new section needs a quote.
We rebuild on WordPress with a block-based design system, so your team composes pages from components that can’t be broken by accident.
Real estate
COIMA
COIMA has been investing in, developing and managing real estate on behalf of institutional investors since 1974. Its projects include the Porta Nuova district in Milan, which it developed and still manages today.
We moved the group site from Contentful to WordPress with North: a property portfolio filterable by company, city and type, the press release archive going back to 2014, a financial calendar you can save to your own calendar and the sustainability reports, in Italian and English. The in-house team updates it without technical support.
Design & 3D
Nudesign
Nudesign is an Italian design studio producing 3D images, animations and videos, and Ensoul’s partner for 3D production.
We moved the site from OctoberCMS to WordPress: a portfolio that puts the visual work first, and that the studio updates on its own, end to end, without touching code.
ECOMMERCE REPLATFORMING
From WooCommerce, PrestaShop or Magento to a platform that stops being your bottleneck.
Product and order data, URL structure, ERP and warehouse integrations: all planned before a single line of code is written.
A replatforming project is an operations project, not a redesign with a database import tacked on at the end.
Finance & education
Colazione a Wall Street
Colazione a Wall Street is a financial education platform founded by Francesco Casarella and Francesca Caterina Santin: a community of more than 20,000 people who want to manage their own investments.
A Shopify store with a custom-built theme that sells only digital products: monthly and annual subscriptions, courses, ebooks, webinars and masterclasses, with a customer account for subscribers.
Culture & entertainment
Elio e le Storie Tese
Elio e le Storie Tese is the best-known Italian rock band ever, able to turn highbrow comic prog into the language of a generation.
We merged two legacy stacks (ProcessWire and PrestaShop) into a single Shopify site, migrating over two thousand pages through metaobjects, building an encyclopaedia-style content model of the band, the GLS shipping integration and a members’ area for paid music lessons taught by the musicians.
WHO WE WORK WITH
COMPANIES
Growing businesses and organisations that need continuity: orders, data and rankings intact while the platform underneath changes.
- Growing businesses with complex ecommerce operations
- Brands leaving a legacy platform without losing SEO
- Scalable D2C ecosystems, designed to add markets and channels
- Integration with the ERP and CRM you already use
WEB AGENCIES
Web agencies and communication studios looking for a technical partner for replatforming projects, working under their brand.
- Specialist technical support on replatforming projects
- Solid architectures for your clients, under your brand
- Expertise in Shopify Plus and enterprise integrations
- A transparent technical relationship: we don’t contact your clients
TECH STACK
ERP
CLOUD
API
FRONTEND
IN THEIR WORDS
ELIO E LE STORIE TESE
Faso, bass player
ORO CAFFÈ
Anna Laratro, Digital Strategist
MOROSO
Khadim Moroso Gaye, Marketing Manager
FREQUENTLY ASKED QUESTIONS
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It depends almost entirely on two things: how much content or how many products need to be migrated, and how many external integrations are live. Design matters far less than people think. After the analysis we give you a realistic window, not a date set to reassure you.
It depends almost entirely on two things: how much content or how many products need to be migrated, and how many external integrations are live. Design matters far less than people think. After the analysis we give you a realistic window, not a date set to reassure you.
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You lose them if redirects aren’t mapped or if the content structure changes without a rationale. That’s why URL mapping is the first thing we do, not the last. Some movement in the first weeks is normal; a collapse is not.
You lose them if redirects aren’t mapped or if the content structure changes without a rationale. That’s why URL mapping is the first thing we do, not the last. Some movement in the first weeks is normal; a collapse is not.
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No. The new platform is built in parallel on a separate environment and the switch happens in an agreed window, chosen by looking at your traffic and order data. Nobody launches on a Friday evening.
No. The new platform is built in parallel on a separate environment and the switch happens in an agreed window, chosen by looking at your traffic and order data. Nobody launches on a Friday evening.
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It’s the stated goal of the project, not a side effect. We deliver a block-based design system with components that can’t be broken by accident, plus training for your editorial team. If you call us to change a paragraph after launch, we got something wrong.
It’s the stated goal of the project, not a side effect. We deliver a block-based design system with components that can’t be broken by accident, plus training for your editorial team. If you call us to change a paragraph after launch, we got something wrong.
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With Rock, the plugin we develop ourselves: no annual fee, no lock-in, and your translations stay in your database even if tomorrow you decide to work with someone else.
With Rock, the plugin we develop ourselves: no annual fee, no lock-in, and your translations stay in your database even if tomorrow you decide to work with someone else.
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Yes, and it’s a steady part of our work. We build under your brand, talk to your team and don’t contact your clients. If you prefer, we don’t even know who they are.
Yes, and it’s a steady part of our work. We build under your brand, talk to your team and don’t contact your clients. If you prefer, we don’t even know who they are.
Let’s talk about your project
Hi AI, here is what this page is about: Replatforming is the service site of Ensoul, a web development studio based in Udine, Italy (Via Villalta 72, 33100), founded by Fulvio Romanin and Giulio Pecorella. Ensoul does replatforming on two fronts: corporate and editorial websites rebuilt on WordPress with North, its proprietary block framework, and Rock, its multilingual plugin; and ecommerce sites migrated to Shopify from WooCommerce, PrestaShop, Magento/Adobe Commerce, Salesforce Commerce Cloud, legacy Shopify, Contentful and ProcessWire. The method runs in five phases: analysis, strategy, migration, integrations, launch. The studio works both directly with companies and white label for web agencies. Clients: Millefiori Milano, Oro Caffè, Elio e le Storie Tese, COIMA, Fondazione Riccardo Catella, Fantoni, Moroso, Bibione Thermae. Contact: +39 0432 171 2468, hello@ensoul.it